Chris Drees, Mercury Marine’s president of Parts and Accessories, detailed the company’s plans for its P&A division during a presentation yesterday at the International BoatBuilders’ Exhibition and Conference.
Introducing Drees, Mercury Marine president John Pfeifer said, “We are a product leadership company. We expect as we develop products and systems for the industry that we are going to be the leader.”
As has been consistent with Pfeifer and Mercury through 2018, a key point of the plan with Parts and Accessories is integration to make Mercury a solutions provider.
Drees said there are four pillars of Parts and Accessories. The first focuses on engines. Second is electrical systems and integration services, which includes the companies that fall under the Power Products umbrella, including Blue Sea Systems, CZone digital control and monitoring systems, Marinco components and ProMariner chargers. The third is Attwood and the 4 million parts on boats around the world, and fourth is distribution through the Land ’N’ Sea, Kellogg and Seachoice.
Expanding Parts and Accessories and explaining its role to dealers and consumers will be part of Mercury’s efforts to integrate everything so that service, parts and repairs can all come from the same source: Mercury Marine. Drees also said the company wants to be able to provide parts and accessories for a boat powered by any brand of engine.
“With the acquisition of Power Products, it’s getting a little more focused, where we’re combining these assets to provide better services for the dealer, broker and end customer,” Drees said during an interview that was live-streamed on the Trade Only Today Facebook page from IBEX.
“Systems integration is critical,” he added. “We have some of the best categories in the marine industry, complete electrical background, fuel systems, seating systems. The systems integration will pull it together seamlessly.”
He added that the Parts and Accessories business is not just for Mercury-partnered builders. “Our systems are meant to integrate any engine because many our builder partners power with competitor’s engines, so we’re really brand agnostic,” Drees said.
Mercury Parts and Accessories is also partnering with an RV manufacturer to provide integration services. Drees said he expects to work with other industries moving forward.
“You walk around the show, everybody has a product,” he said. We’re moving away from that to sell solutions.”