Imtra Goes Virtual


Imtra, manufacturer and importer of marine products, has launched an arsenal of online resources to help educate and reach customers during the pandemic.

The company unveiled a virtual trade show booth, a redesigned mobile-friendly website, and a comprehensive online resource for resellers and boaters that it calls the Imtra Learning Center.

As a result of this year’s “unique circumstances” and many trade show cancellations, Imtra wanted to create a platform that would give a sense of a real show experience. The company partnered with Social Navigator, using its 3D software to create a virtual space that customers can navigate as if they were at a show in person.

To visit the virtual booth, click here.

The Learning Center provides enhanced information and streamlines purchases for dealers and direct consumers. The tool offers expanded product information, a comprehensive video library and various articles that help with product use, maintenance and purchase decisions.

“Our goal at Imtra has always been to provide exceptional support in the most personal way possible,” said Imtra CEO Eric Braitmayer in a statement. “As people move to using online resources to educate themselves, we’ve brought our personalized support to that medium. Our Learning Center is an indispensable tool that allows us to take our team’s passion and expertise to serve up years of collected knowledge through videos and articles. This information can be used to make the right purchase decision, tackle a repair or maintenance task or simply address common questions our sales and service staff often receive. We have enjoyed developing this content and are excited to see it expand in the future.”


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