Jestercom unveils mobile sales application

Author:
Updated:
Original:

Jestercom recently launched its "Personal Marketing Experience," a smart phone/mobile device application for boatbuilders and dealers.

Working with a builder, Jestercom creates a customized interactive software application that can be uploaded onto a device, such as an iPhone, iPad, Droid or other similar device. The builder or dealer can send a prospect the device and once activated, it presents a personalized message to the prospect, along with extensive information regarding the model that the person is interested in.

The application also provides information such as local weather and tides, the nearest boat ramps or marinas, fishing spots and local clubs. The seller can use the device for continued interaction throughout the selling cycle and it provides for live chat via VoIP for questions and discussions.

Once the sale is complete, the device serves as a tool for maintaining a dialogue with the customer, providing information about add-on accessories, merchandise tips and access to maintenance records.

"The PME serves as a virtual extension of the sales team and strikes right at the point in the sales process where the prospect is on the decision-making fence," company founder Jared Jester said in a statement. "This technological wow factor and personalized interactive messaging will help close the sale."

Related

Fairline Yachts Acquired

For the third time in five years, the esteemed U.K. builder has changed hands.

Free Fishing Fun with Cabela’s and Bass Pro Shops

To launch their Gone Fishing promotion, the outdoors companies are donating 40,000 rods and reels to youth-fishing partners and holding free in-store fishing events June 19-20.

Yamaha Rightwaters to Support Wetlands Conservation

The marine manufacturer’s national sustainability program will sponsor the Ducks Unlimited Gulf Coast Initiative.

Boatsetter Enters Global Luxury Yacht Market

With its Boatsetter Lux service, the company is expanding its peer-to-peer rental market into the luxury category.

A Collective Voice Against Tariffs

Organizations in the E.U. and U.S. have issued a statement ahead of next week’s Brussels Summit urging for the termination of retaliatory tariffs.

ABYC Free Webinar Series Returns

The association’s online learning events will continue with “Fuel System Troubleshooting” on June 17.

Getting to Know the Newbies

At last week’s Partners Outdoors symposium, RBFF’s Stephanie Vatalaro shared information that can help the marine industry get to know its new audiences.

Switching to Compostable Bags

Foul-weather gear maker Grundéns will start using eco-packaging that you can cut up and use in the garden.