Skip to main content

Jestercom unveils mobile sales application

Jestercom recently launched its "Personal Marketing Experience," a smart phone/mobile device application for boatbuilders and dealers.

Working with a builder, Jestercom creates a customized interactive software application that can be uploaded onto a device, such as an iPhone, iPad, Droid or other similar device. The builder or dealer can send a prospect the device and once activated, it presents a personalized message to the prospect, along with extensive information regarding the model that the person is interested in.

The application also provides information such as local weather and tides, the nearest boat ramps or marinas, fishing spots and local clubs. The seller can use the device for continued interaction throughout the selling cycle and it provides for live chat via VoIP for questions and discussions.

Once the sale is complete, the device serves as a tool for maintaining a dialogue with the customer, providing information about add-on accessories, merchandise tips and access to maintenance records.

"The PME serves as a virtual extension of the sales team and strikes right at the point in the sales process where the prospect is on the decision-making fence," company founder Jared Jester said in a statement. "This technological wow factor and personalized interactive messaging will help close the sale."

Related

1_CHAPARRAL.FAFARD

Chaparral VP Takes Expanded Role

Senior vice president Mike Fafard will now be in charge of manufacturing, in addition to engineering and design

1_ABYC.ELECTRICAL

ABYC Offers New Electrical Course

Advanced Marine Electrical, the group’s newest certification, is an on-demand, online course outside of scheduled classes

1_SILENTYACHTS

Silent-Yachts Acquires Italian Yard

The facility in Fano, on the Adriatic Sea, has 236,806 square feet of production space and will employ about 250 people

1_GETTINGTECHNICAL

Increasingly Infinite Options

Additive manufacturing is rapidly becoming a go-to technology for companies in the marine industry, and while some choose to outsource, others are taking advantage of the rapidly dropping price of 3D printers.

DealerOutlook

Celebrating 50 Years of the Clean Water Act

The great strides in water quality that the CWA has created have been a huge benefit to boating, but there’s a lot more that remains to be done.

1_IRISINNOVATIONS

Iris Innovations Opens U.S. Office

The U.K.- based on-board camera manufacturer aims to leverage its new location in Fort Lauderdale, Fla., to strengthen its position in the U.S. market.

1_KVHCEO

KVH Industries Appoints CEO, Directors

Brent C. Bruun takes over as president and CEO, and David Kagan and David Tolley were appointed to the board.

1_WINNEBAGO.EARNS

Winnebago Reports 3Q Results

The parent of Chris-Craft and Barletta said profit margins widened after its acquisition of the pontoon builder.