Jestercom unveils mobile sales application

Author:
Updated:
Original:

Jestercom recently launched its "Personal Marketing Experience," a smart phone/mobile device application for boatbuilders and dealers.

Working with a builder, Jestercom creates a customized interactive software application that can be uploaded onto a device, such as an iPhone, iPad, Droid or other similar device. The builder or dealer can send a prospect the device and once activated, it presents a personalized message to the prospect, along with extensive information regarding the model that the person is interested in.

The application also provides information such as local weather and tides, the nearest boat ramps or marinas, fishing spots and local clubs. The seller can use the device for continued interaction throughout the selling cycle and it provides for live chat via VoIP for questions and discussions.

Once the sale is complete, the device serves as a tool for maintaining a dialogue with the customer, providing information about add-on accessories, merchandise tips and access to maintenance records.

"The PME serves as a virtual extension of the sales team and strikes right at the point in the sales process where the prospect is on the decision-making fence," company founder Jared Jester said in a statement. "This technological wow factor and personalized interactive messaging will help close the sale."

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.