JL Audio appointed Marian Liu to the new position of communications manager.
Liu will manage a team of marketing specialists and support staff working directly with the marketing team to support campaigns and communications with consumers, dealers and representatives for the automotive, marine, powersports and home audio divisions.
She will also develop, support and provide content for JL Audio’s social media channels, and measure and analyze digital media marketing programs.
“The outlets for consumers to connect with the brands they love are growing at a staggering rate, which means what once worked, might quickly change,” said JL Audio marketing director Bryatt Fischer in a statement. “The addition of Marian and her diverse background will play an integral role as we look to pivot how we engage with our consumers and provide the best possible customer satisfaction, to continue to nurture the brand loyalty that has made JL Audio so successful over the years.”