Johnson Outdoors Inc., has named Larry Baab group vice president — Camping & Watercraft Recreation. He will report to Helen Johnson-Leipold, CEO of Johnson Outdoors and will hold a seat on the company’s executive committee.
In the new role, Baab, is responsible the camping and watercraft divisions’ profit and loss, development and implementation of strategic growth plans and he will lead all functions of facilities in Binghamton, N.Y., Manchester, N.H., and Old Town, Maine.
Baab joins the Johnson Outdoors from Accutec Blades, where he was senior vice president of commercial operations since 2016. Prior to that, he was in leadership roles at Black & Decker, Igloo, Ames and Lowe’s. He holds a bachelor of science in business administration from Azusa Pacific University in California and received his master’s degree in B.A. from University of New Haven in Connecticut.
“I’m excited that Larry has joined us at Johnson Outdoors,” Johnson-Leipold said in a statement. “His vast experience and strong leadership skills will be key to ensuring our camping and watercraft business leverage our strengths to maximize opportunities for growth in an increasingly competitive outdoor recreation industry.”
Added Baab, “I’m looking forward to working with the passionate outdoor experts at the company to transition our product lines to capitalize on market evolutions and to give consumers the best experience possible in the great outdoors.”