Skip to main content

Lowrance angler wins Bassmaster Classic

Lowrance pro angler Jordan Lee won the 2017 Bassmaster Classic championship last weekend on Lake Conroe in Houston.

Lowrance pro angler Jordan Lee won the 2017 Bassmaster Classic championship last weekend on Lake Conroe in Houston.

A 25-year-old professional angler from Guntersville, Ala., Lee became the sixth consecutive Lowrance angler to win the event when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000.

Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.

“All of us at Lowrance congratulate Jordan on his amazing performance and well- deserved win,” Navico CEO Leif Ottosson said in a statement. “We are proud to know that Lowrance has continued to play a key role in winning the last six Bassmaster Classics, and that Lowrance is still the No. 1 brand of marine electronics at the Bassmaster Classic and Bassmaster Elite tour. For 60 years the key to success has been driven by Lowrance sonar innovation and our commitment to deliver meaningful benefits for anglers.”

The 2017 Bassmaster Elite Series continues April 6-9. Anglers will compete on Toledo Bend Reservoir near Many, La.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .