Lowrance announced a limited-time HDS Ultimate Upgrade Sales Event, which provides cash rebates on its High Definition System line and compatible products.
Rebates are available through March 27 to consumers who purchase qualified Lowrance marine electronics from an authorized dealer.
"This extensive promotion provides significant savings on our top-selling HDS line and its popular radar, weather and navigation add-ons," said Louis Chemi, chief operating officer, Navico Americas, in a statement.
"The event makes it possible for more boaters to kick off this season with an upgrade of their existing electronics to the newest cutting-edge technology and experience, for the first time, our award-winning navigation and sonar capabilities," he added.
The Lowrance 2011 Ultimate Upgrade Promotion Event also includes opportunities for customers to win dream fishing trips with 2009 Bassmaster Classic Champion Skeet Reese or the host of "The Saltwater Experience," Tom Rowland.