Lowrance debuts $99 color fishfinder

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Lowrance today announced the newest additions to its Elite family of fishfinder and chart plotter products — the Elite-3x and Elite-3x All Season pack.

At less than $100, the new Elite-3x is the most affordable color fishfinder ever introduced, Lowrance said. It includes a dual-frequency 83/200 kHz Broadband Sounder transducer and features an LED-backlit display with detailed 240-by-360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.

The Elite-3x fishfinder is priced at $99 and the Elite-3x All Season can be purchased for $249.

Equipped with award-winning Lowrance Broadband Sounder technology, the Elite-3x allows anglers to quickly and easily identify fish targets, bottom contour, structure detail, bottom hardness, thermoclines and more.

Offering selectable dual-frequency operation to maximize the view beneath a boat, 83 kHz sonar provides as much as 60 degrees of conical coverage, which Lowrance said is ideal for displaying large fish arches and searching large areas, while 200 kHz sonar provides as much as 20 degrees of coverage for enhanced fish-target separation and lure-tracking — ideal for vertical presentations.

The Lowrance Skimmer transducer, included with the Elite-3x, can track bottom at speeds up to 75 mph and it features a built-in water temperature sensor.

Maximizing fishing time by reducing the need to manually adjust settings, Lowrance’s Advanced Signal Processing allows anglers to see fish, structure and bottom detail more clearly. Easy to operate, the Elite-3x’s pages button allows users to quickly switch between 83 kHz and 200 kHz sonar frequency views, and dedicated quick keys allow anglers to zoom up to four times the standard view and focus on key fishing areas.

Lowrance said the power button also doubles as a backlight control to adjust for daylight or nighttime fishing situations. The unit’s Fish I.D. feature displays fish icons instead of fish arches to help identify fish targets and includes track and alarm options. The quick-release, tilt and swivel mounting bracket makes it easy to adjust the viewing angle or disconnect the fishfinder for storage.

“Lowrance has, once again, set the standard by introducing the world’s first color fishfinder for less than $100,” Navico CEO Leif Ottosson said in a statement.

“Color is an extremely important tool to help see fish on or near the bottom more clearly, as well as distinguish bottom composition and transitions, and our new Elite-3x gives every angler this advantage. It also offers serious fishfinder options for the cost-conscious angler so you don’t have to sacrifice many of the proven features that have made Lowrance a worldwide leader in fishing electronics.”