Fishfinding marine electronics manufacturer Lowrance announced a renewed OEM partnership with Phoenix Bass Boats.
Under the terms of the three-year agreement, Lowrance will be the standard electronic equipment on all Phoenix high-performance bass boats.
“Phoenix is proud to continue its strong relationship with Lowrance,” Phoenix president Gary Clouse said in a statement. “The perfect partner, Lowrance HDS Gen3 displays are the ideal fit for our high-end boats.”
Navico CEO Leif Ottosson said the partnership is mutually beneficial.
“With our commitment to provide our customers the best in terms of quality, delivery and support — in addition to providing best-in-class fishfinding and navigation solutions — this agreement represents a big win for new Phoenix Boat owners,” he said.