Lowrance and BASS LLC recently announced that Lowrance will continue its sponsorship of the fishing group and its tournaments through 2012.
The agreement states that Lowrance is a supporting-level sponsor of the Bassmaster Elite Series and BASS Federation Nation. Lowrance will also receive exhibit space at Bassmaster Elite Series events and opportunities for product demonstration and exposure across BASS multimedia properties, including Bassmaster magazine, BASS Times and Bassmaster.com.
"We are happy to extend our longstanding relationship with BASS," Navico Americas COO Louis Chemi said in a statement. "Our award-winning High Definition Systems, StructureScan sonar imaging and Broadband radar set a new performance standard for tour competitors. As the clear leader for sonar and GPS systems for anglers, we look forwarding to continuing our support and bringing even more innovative technology to tournament participants, ensuring them the greatest competitive advantage."