Lowrance named official trolling motor sponsor of Major League Fishing

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Lowrance’s new trolling motor Ghost, which just debuted at ICAST this week, will be the official trolling motor in the 2020 and 2021 Major League Fishing cups.

The competing anglers will incorporate Ghost freshwater trolling motors throughout the series, as well as in the MLF World Championship, which the company says will air on CBS.

“We are proud to enhance our sponsorship of the MLF Cups in the trolling motor category,” said Knut Frostad, CEO of parent company Navico, in a statement. “With its unique format, Major League Fishing has set a new standard for audience engagement with competitive bass fishing.”

MLF launched its competitive bass fishing circuit — the third professional fishing tour — this year. As opposed to holding weigh-ins at the end of the day in front of a crowd, the anglers record their catches on camera and release them instantly. The format is designed largely for camera rather than a live audience. Rather than scoring the biggest fish, MLF anglers earn points by the pound; for example, catching 20 one-pound fish would place an angler above one who caught two 6-pounders.

In addition to Outdoor Channel, MLF airs on Sportsman Channel, World Fishing Network, CBS, CBS Sports Network, Discovery Channel and on-demand on MyOutdoorTV.

“Lowrance has been a valued sponsor of MLF since the beginning, and we appreciate their support,” said Jim Wilburn, President and CEO, MLF. “Our anglers benefit from using the latest and greatest innovations in fishing, and I’m confident they will enjoy the new Ghost freshwater trolling motor.”