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Lowrance renews deal with Fishing Holdings

Lowrance renewed its exclusive standard-fit partnership with Fishing Holdings LLC.

The agreement, signed for an additional three years, spans all Fishing Holdings brands, including Ranger Boats, Triton Boats and Stratos Boats.

Lowrance’s HDS Gen2 Touch, Elite-5 CHIRP and Elite-3x navigation and fishfinding systems are available as standard equipment on all of the fishing boat models.

Lowrance also will co-sponsor events in conjunction with Fishing Holdings, including FLW Outdoors, the Texas Team Trail, Cabela's National Walleye Tour and owners tournaments.

“Owners of our boats are a special breed,” Fishing Holdings president Randy Hopper said in a statement. “They take their time on the water very seriously and we take delivering the best boats with the best accessories just as seriously. Over the years we’ve found that our relationship with Lowrance gives that to our customers and we are excited about our future collaboration.”

Lowrance CEO and president Leif Ottosson said Fishing Holdings brands are well known for performance, both in tournaments and for purely recreational fishing.

“Our Lowrance HDS and Elite series fishfinders and navigation systems give these anglers the features they need to make their time on the water as productive and enjoyable as possible,” he said.

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