Lowrance rolls out new fishfinders

Author:
Updated:
Original:

Lowrance is preparing for 2015 by launching several new products, most notably the High Definition System Gen3 fishfinder/chart plotter series.

The HDS Gen3 is available in 7-, 9- and 12-inch models and combines a faster processor with enhanced, built-in fishfinder technologies and a modified menu system.

“Since 2008, anglers worldwide have relied on Lowrance HDS systems to make the most of their time on the water,” Navico CEO Leif Ottosson said in a statement. “Not only does HDS offer today’s most advanced fishfinder technologies, the collection of optional mapping solutions and performance modules cannot be surpassed by any fishfinder/chart plotter in the industry.”

Lowrance also has introduced the Elite-9 Chirp, the largest display in the Elite lineup. It offers the benefits of the Elite-4, -5 and -7 Chirp models and brings enhanced visibility with a larger screen and increased viewability with the latest SolarMax Plus display, the company said.

The Elite-3x lineup is also expanding with the introduction of the Elite-3x DSI. The color fishfinder now comes in a DownScan Imaging model that reveals fish and fish holding structure with photo-like images.

Lastly the Elite-4 Chirp and Mark-4 Chirp displays now combine Chirp Sonar with DownScan Imaging, advanced signal processing, TrackBack and a built in GPS.

Related

KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.

Supreme Builds First Boat in New Facility

The towboat builder moved to the new 160,000-sqare-foot plant in Georgia earlier this year and plans to produce two boats a day.

Continued Growth at Vetus

The manufacturer had its best sales month in its 57-year history and promoted longtime employee Ray Browning to U.K. branch manager.

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.