Lowrance rolls out new fishfinders

Author:
Updated:
Original:

Lowrance is preparing for 2015 by launching several new products, most notably the High Definition System Gen3 fishfinder/chart plotter series.

The HDS Gen3 is available in 7-, 9- and 12-inch models and combines a faster processor with enhanced, built-in fishfinder technologies and a modified menu system.

“Since 2008, anglers worldwide have relied on Lowrance HDS systems to make the most of their time on the water,” Navico CEO Leif Ottosson said in a statement. “Not only does HDS offer today’s most advanced fishfinder technologies, the collection of optional mapping solutions and performance modules cannot be surpassed by any fishfinder/chart plotter in the industry.”

Lowrance also has introduced the Elite-9 Chirp, the largest display in the Elite lineup. It offers the benefits of the Elite-4, -5 and -7 Chirp models and brings enhanced visibility with a larger screen and increased viewability with the latest SolarMax Plus display, the company said.

The Elite-3x lineup is also expanding with the introduction of the Elite-3x DSI. The color fishfinder now comes in a DownScan Imaging model that reveals fish and fish holding structure with photo-like images.

Lastly the Elite-4 Chirp and Mark-4 Chirp displays now combine Chirp Sonar with DownScan Imaging, advanced signal processing, TrackBack and a built in GPS.

Related

Dealers: What Will the Biggest Challenge Be in 2021?

Workforce, inventory, consumer demand, absence of boat shows — this month’s Pulse Report asks dealers to look ahead.

First-Time Boat Buyers Leap in 2020

Almost all of the surge in demand can be attributed to first-time buyers.

Brunswick Corp. Reports 26% Increase in Net Sales

The propulsion segment saw nearly a 62 percent boost in operating earnings.

FLIBS Kicks Off

Under a much smaller footprint and comprehensive safety precautions, dealers are predicting a steady flow of serious buyers.

Albemarle Boats and Spencer Announce Partnership

The Carolina builders to team on an all-new 53-footer.

Ladies, Let's Go Fishing Chalks Up Another Successful Event

More than 40 aspiring anglers came to the weekend program.