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Lowrance rolls out new fishfinders

Lowrance is preparing for 2015 by launching several new products, most notably the High Definition System Gen3 fishfinder/chart plotter series.

The HDS Gen3 is available in 7-, 9- and 12-inch models and combines a faster processor with enhanced, built-in fishfinder technologies and a modified menu system.

“Since 2008, anglers worldwide have relied on Lowrance HDS systems to make the most of their time on the water,” Navico CEO Leif Ottosson said in a statement. “Not only does HDS offer today’s most advanced fishfinder technologies, the collection of optional mapping solutions and performance modules cannot be surpassed by any fishfinder/chart plotter in the industry.”

Lowrance also has introduced the Elite-9 Chirp, the largest display in the Elite lineup. It offers the benefits of the Elite-4, -5 and -7 Chirp models and brings enhanced visibility with a larger screen and increased viewability with the latest SolarMax Plus display, the company said.

The Elite-3x lineup is also expanding with the introduction of the Elite-3x DSI. The color fishfinder now comes in a DownScan Imaging model that reveals fish and fish holding structure with photo-like images.

Lastly the Elite-4 Chirp and Mark-4 Chirp displays now combine Chirp Sonar with DownScan Imaging, advanced signal processing, TrackBack and a built in GPS.

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