Lowrance signs OEM deal with Phoenix Bass Boats

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Lowrance recently announced a new OEM partnership with Phoenix Bass Boats.

Lowrance is the perfect partner,” Phoenix Boats president Gary Clouse said in a statement. “Our bass boats are designed to redefine quality, performance and fishability. Lowrance is the premier choice in leading navigation and sonar technology for anglers and the natural fit to complement our top-of-the-line boats.”

Under the terms of the agreement, Lowrance equipment is the standard option on all new Phoenix high-performance bass boats, featuring Lowrance HDS Gen2 displays and optional Lowrance boating and fishing marine-electronics gear, including Broadband Radar; StructureScan HD sonar imaging with SideScan and DownScan Imaging picture-like views of underwater structure; SonicHub marine audio server for integrated access to music stored on an Apple iPod or iPhone; and LWX-1 Sirius satellite weather/radio.

“We’re truly excited about our partnership with Phoenix Boats,” Navico Americas COO Louis Chemi said in a statement. “The Lowrance electronics suite is perfectly suited to bass boats of Phoenix’s caliber. With our commitment to provide our channel customers the best in terms of quality, delivery and after sales support — in addition to providing best-in-class fishfinding and navigation solutions — this agreement represents a big win for new Phoenix Boat owners.”

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