Lowrance Unveils New Sonar and Fishfinder Series

Author:
Updated:
Original:
The latest introduction in Lowrance’s line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System, or FS, has new, high-res ActiveTarget Live Sonar and Active Imaging with Lowrance CHIRP Sonar, SideScan and DownScan Imaging to preloaded C-MAP Contour+ Fishing Maps.

The latest introduction in Lowrance’s line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System, or FS, has new, high-res ActiveTarget Live Sonar and Active Imaging with Lowrance CHIRP Sonar, SideScan and DownScan Imaging to preloaded C-MAP Contour+ Fishing Maps.

Lowrance launched ActiveTarget Live Sonar with live-action view of fish moving around structures, as well as a new line of fishfinders, the Elite FS series.

The Active Target Live delivers live sonar functionality to the high-resolution HDS Live Ultimate Fishing System, as well as HDS Carbon and Lowrance’s recently introduced Elite FSTM displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

Lowrance debuted ActiveTarget Live Sonar today.

Lowrance debuted ActiveTarget Live Sonar today.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

“This sonar is unbelievable. It doesn’t matter how fast I’m going, how fast I move the trolling motor, it is instantaneous feedback of a true image of what’s going on under the surface of the water, and there’s no guessing,” said professional Bassmaster fisherman Skeet Reese in a statement.

ActiveTarget can be set to Forward, Down or Scout mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – providing anglers a view of bait balls and big schools of fish.

ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.

ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.

“I’m just excited to use it. I think it’s gonna help me catch a lot of fish that I probably couldn’t have caught without it,” said Jordan Lee, a professional angler in the Major League Fishing series.

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99.

The latest introduction in Lowrance’s line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System, or FS, has new, high resolution ActiveTarget Live Sonar and Active Imaging with Lowrance CHIRP Sonar, SideScan and DownScan Imaging to preloaded C-MAP Contour+ Fishing Maps.

Lowrance Active Target with Module

“We are very excited to add such a powerful, yet affordable fishfinder/chartplotter to our award-winning lineup,” said Navico Group CEO Knut Frostad in a separate statement. “Anglers will love that we have packed our most advanced sonar technologies in an easy to use and install display.”

Prices range from $649 to $1,199.

Related

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.

Ensuring Gamefish Stability

Simrad’s support of Gray FishTag Research helps promote the importance of sustainable oceans and fisheries.

Heavy Lifting

Derecktor takes delivery of a 1,500-ton-capacity mobile lift, as construction of its Fort Pierce, Fla., facility continues.

Boot Düsseldorf Canceled

The German show, previously postponed until late April due to the pandemic, will return in January 2022.

Quick Hits: January 21, 2021

A revamped brand identify for Propspeed; Fraser Yachts names head of global partnerships; and Wichard Group USA appoints industry vet as VP of sales and marketing.

We Got ’em, But Can We Keep ’Em?

The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.

Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.