British manufacturer McMurdo Marine said it will be the official safety beacon partner of the long-running reality TV series “Deadliest Catch.”
The 11th season of the show, which follows commercial crab fishermen off the Alaskan coast, is set to premiere on the Discovery Channel tonight at 9 p.m. (ET/PT).
The first-of-its-kind agreement includes McMurdo’s emergency distress beacons and man-overboard devices to help safeguard the show’s crews and vessels.
The products will be integrated as part of the safety gear used in the award-winning TV series, which focuses on the real-life events of fishing vessels in the Bering Sea during the Alaskan king crab season.
“The safety of our cast and crew is of the utmost importance to me,” executive producer Thom Beers said in a statement. “Our crew and vessels encounter incredibly harsh and treacherous conditions — 70-knot winds, 40-foot seas and icy decks. The partnership with McMurdo will provide a welcome layer of additional safety and emergency readiness.”