McMurdo Ltd, a company in the Orolia Group, says that following Orolia's purchase of Kannad and McMurdo, a new strategy has been implemented for both companies that focuses on the expertise each offers in their specific markets.
Starting Jan. 1, McMurdo's core focus will be on producing emergency location beacons for marine and outdoor markets, while Kannad will focus on the aviation and tracking sectors.
McMurdo will offer two ranges of branded products: the existing McMurdo range, plus the products of its newly-branded division Kannad Marine.
"This strategy is intended to bring clear benefits to the customers and users of both the McMurdo and Kannad Marine products. The pairing will enable us to ensure that their important distribution networks are continuously supplied with innovative market leading products," said Jeremy Harrison, president and CEO of McMurdo, in a statement.