debuts mobile app

Publish date:
Updated on

Independent website, which focuses on the American luxury-yacht market and expanding its focus internationally, introduced an app for Android and Apple devices.

“While there are only a few companies with apps currently targeted to megayacht owners, buyers and their representatives, many of them replicate all or nearly all of the same content they have on their websites or in print,” editor Diane Byrne said in a statement. “Our goal is to provide users with a different experience.”

Because most app downloads worldwide involve gaming, some yachting firms — and particularly megayacht-oriented companies — are slow to embrace the technology. According to Byrne, that’s a mistake.

“Our research reveals that 24 percent of our readers access our website content on iPhones and iPads, and it’s closer to 30 percent when you add in the other platforms,” she said. “These are significant numbers, considering the estimate for the industry average for all mobile devices combined is smaller.”