Mercury debuts graphics for outboard lineup - Trade Only Today

Mercury debuts graphics for outboard lineup

Author:
Publish date:

Mercury unveiled a new graphics package for its OptiMax Pro XS lineup of outboard engines.

The OptiMax Pro XS ranges in power from 115 to 250 hp. After listening to consumers and testing various designs, Mercury created a graphics package that mirrors the special-edition tournament graphics typically seen at events such as the Bassmaster Classic.

"Mercury's Pro XS outboards have long been known as the fastest, most proven bass engine on the planet, having won more tournaments than all other brands combined,” OptiMax Pro XS line product manager Steve Miller said in a statement. “Nothing makes this clearer than the new Pro XS graphics on the 2013 program year models. This edgier, tournament-grade graphics package puts a higher emphasis on the Pro XS name, which is exactly what our die-hard competitive anglers have asked for."

Production of the new OptiMax Pro XS with the upgraded graphics package has begun and new inventory is arriving at distribution centers.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.