Mercury launches new software for boatbuilders and dealers

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Mercury Marine has introduced Vessel Config, a software management configurator for boatbuilders and dealers. Vessel Config guides customers through the configuration process to ensure that they are ordering the right Mercury equipment.

“Vessel Config fundamentally changes the way customers interact with Mercury,”
said John Buelow, Mercury Marine vice president of global category management, in a statement. “It turns boatbuilders and dealers into virtual engineers, giving them the ability to configure complex systems without assistance.”

With Vessel Config, boat manufacturers and dealers can prepare the right boat/engine for a customer. Products included in Vessel Config include most of the controls and rigging portfolio of parts for new boats or re-power applications. Engine families that can be configured include FourStroke 40-225 hp outboards, Verado L6 200-400R outboards, 115-150-hp Pro XS outboards and MerCruiser 4.5L/6.2L/8.2L sterndrives, inboards and tow sports engines.

“Our customers have been ordering parts the same way for the past 30 years and it’s time for a change,” said Buelow. “This technology will fundamentally change the way we interact with our customers and how our customers interact with the end consumer. Customers have been asking for a better way to select parts and this is the first tool that easily explains what parts to order with what engine.”