Mercury Marine adds dealers

Mercury Marine said today that it signed new dealers spanning almost 20 states, many in key saltwater markets.

Mercury Marine said today that it signed new dealers spanning almost 20 states, many in key saltwater markets, between the close of the Miami International Boat Show in late February and the end of June.

Mercury said it averaged one new dealer partner every 2.9 days across the country during that period.

The news comes in time for dealer meeting season and at a time when, according to the National Marine Manufacturers Association, U.S. outboard engine wholesale shipments were up 5.4 percent year over year on a rolling 12-month basis in May. Shipments of four-stroke outboard engines were up 9.4 percent.

“Once we released our new 350 and 400 Verado FourStroke outboards in Miami, we knew that there would be new opportunities for us to grow our dealer network,” Mercury Marine regional business director Matt Jackson said in a statement. “Our customers in key saltwater markets are looking for our FourStroke technology and it shows as we continue to increase our dealer network in those key markets.”

Among the new dealer partners is Gulf Shores Power Sports in Alabama in a key saltwater boating market. Mercury said the dealer is known as the Gulf Coast’s largest power sports and marine superstore.

Its core business has been power sports and motorcycles, but owner Morgan Kitchens saw the opportunity to partner with Mercury to increase his offerings and bring additional customers to the dealership.

“We were impressed with Mercury’s new Verado 350 and 400 and felt those engines were game changers for those wanting more performance without heavy motors,” Kitchens said. “We already have several boats on order with the new Verado 350 and 400. I am excited about the performance of the new Verados.”


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