Skip to main content

Mercury Marine adds dealers

Mercury Marine said today that it signed new dealers spanning almost 20 states, many in key saltwater markets.

Mercury Marine said today that it signed new dealers spanning almost 20 states, many in key saltwater markets, between the close of the Miami International Boat Show in late February and the end of June.

Mercury said it averaged one new dealer partner every 2.9 days across the country during that period.

The news comes in time for dealer meeting season and at a time when, according to the National Marine Manufacturers Association, U.S. outboard engine wholesale shipments were up 5.4 percent year over year on a rolling 12-month basis in May. Shipments of four-stroke outboard engines were up 9.4 percent.

“Once we released our new 350 and 400 Verado FourStroke outboards in Miami, we knew that there would be new opportunities for us to grow our dealer network,” Mercury Marine regional business director Matt Jackson said in a statement. “Our customers in key saltwater markets are looking for our FourStroke technology and it shows as we continue to increase our dealer network in those key markets.”

Among the new dealer partners is Gulf Shores Power Sports in Alabama in a key saltwater boating market. Mercury said the dealer is known as the Gulf Coast’s largest power sports and marine superstore.

Its core business has been power sports and motorcycles, but owner Morgan Kitchens saw the opportunity to partner with Mercury to increase his offerings and bring additional customers to the dealership.

“We were impressed with Mercury’s new Verado 350 and 400 and felt those engines were game changers for those wanting more performance without heavy motors,” Kitchens said. “We already have several boats on order with the new Verado 350 and 400. I am excited about the performance of the new Verados.”

Related

Norm

Ho, Ho, Ho, You Better Watch Out

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.

IBEX

Industry reacts to IBEX cancelation

With Ian expected to hit Florida’s west coast as a major hurricane, the consensus among those who spoke with Trade Only Today say it was the correct decision.

1_ABYCELECTRIFICATION

Ready for a Revolution

Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.

1_MARINEMAX.BOD

MarineMax Makes Appointment to its Board

Mercedes Romero has expertise in global procurement and strategic planning, working with such companies as Procter & Gamble and Starbucks.

1_ PULSE.PING.1

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_SPOTZERO

Spot Zero Announces Expansion

The Fort Lauderdale-based reverse osmosis systems manufacturer is adding a 20,000-square-foot production facility.

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.

7_IMG_0254

Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year

1_.MARTIN_FLORY

PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.