Mercury Marine assumes responsibility for CMD line

Author:
Updated:
Original:

Mercury Marine announced it will take over future responsibility for worldwide sales, service, distribution and support of the Cummins MerCruiser Diesel range of high-speed diesel marine engine systems (less than five-liter displacement), including the TDI/SDI ranges of Volkswagen engines.

The transition of responsibilities from CMD to Mercury Marine has begun and is anticipated to continue into next year, the company said.

This move enables us to leverage Mercury’s extensive global sales, service and distribution channels to more effectively serve our customers,” Mercury Marine president Mark Schwabero said in a statement. “We look forward to continuing our relationship with Cummins.”

Mercury Marine is the largest marine engine manufacturer in the world, producing gasoline outboard, inboard and sterndrive engines ranging from 2.5 hp to 1,350 hp. The company employs 5,000 people globally and has a distribution and service network of more than 8,500 locations worldwide, the company said.

Cummins and Mercury established a CMD joint venture in 2002 with the purpose of supplying integrated diesel propulsion systems to the worldwide recreational and commercial marine markets.

“The agreement to transition the high-speed diesel products to Mercury Marine was consistent with efforts by Cummins, Mercury and CMD to realign their business appropriately for evolving marine market conditions,” according to Mercury.

Related

Chris-Craft Bolsters Sales Team

The 146-year-old builder adds a regional sales director and sales associate.

Suzuki Restructures U.S. Operations

The Japanese marine and motorcycle/ATV divisions will be reorganized as two separate businesses.

Quick Hits: November 20, 2020

NMEA posts 2021 training schedule; ICOMIA issues recreational boating industry book; and GOST grows its tech team.

OneWater Marine Will Roll Out Digital Platform

The company attributed its strong quarterly growth to its digital presence and record demand.

Torqeedo Announces New Products and Updates

“We are the right company in the right market,” the company said during a virtual press conference on Thursday.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.

Viking Yachts and Valhalla Will Extend January’s VIP Event

The three-day affair will see the premiere of the flagship Valhalla V46.

OneWater Marine Reports Record Revenue in Fiscal 2020

The company — which saw a 29.8 percent revenue increase in its fiscal Q4 — also announced it will acquire Tom George Yacht Group.