Mercury Marine launched a new global website on Tuesday to enhance the consumer experience and provide a single online point of reference for the company’s partners and consumers worldwide.
“Delivering content in the native language of the site visitor is an important goal of this site redesign,” Mercury Marine director of global branding Jon Mathews said in a statement. “We did extensive research to determine which languages represented more than 95 percent of all site traffic and are pleased to share Mercury Marine content in 13 languages."
Stage one of the rollout, which was completed Tuesday, was launched for the North American audience and provides content in English, Spanish and French. Mercury will continue rolling out localized content variations for audiences in Asia, Australia/New Zealand, Latin America and Europe throughout the year and into early 2015.
Visitors in North America can now access the new global website. All other visitors will have the option of viewing the North American site or being redirected to the current version of their country’s site.
Mercury said the new website at www.mercurymarine.com will be optimized and easy to use on any type of device — tablet, mobile or desktop.
“When reviewing our site statistics, we recognized that site usage by mobile devices was increasing every quarter,” Mathews said. “By redesigning the site to be fully responsive to boaters, dealers and boatbuilders, regardless of how they access it, we will deliver unfettered access to all Mercury-related content, which improves the online experience."