Skip to main content
Updated:
Original:

Mercury Marine drops sponsorship of FLW tournament

Mercury Marine said it will end its sponsorship of the Fishing League Worldwide tournament angling association at the end of the year.

Mercury Marine said it will end its sponsorship of the Fishing League Worldwide tournament angling association at the end of the year.

The company said it will continue to provide service to Mercury-sponsored anglers on the Walmart FLW Tour, the Costa FLW Series and the Bass Fishing League.

Mercury, which said it is a major sponsor of multiple angling associations, has sponsored the FLW since 2011.

“The FLW has been a great partner and we very much appreciate the valuable opportunities they provided Mercury Marine,” Mercury Marine chief marketing officer Michelle Dauchy said in a statement. “But, like all companies, we are continually looking for opportunities to strengthen awareness and consideration of the Mercury brand.

“We have enjoyed working with FLW and its team, and we wish them the best in the future,” Dauchy said. “They work hard to deliver fantastic events for their anglers, fans and sponsors.”

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.