Mercury Marine holds seminar for boatbuilders in China

Mercury Marine recently hosted the ninth annual Changzhou seminar in China.
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Mercury Marine recently hosted the ninth annual Changzhou seminar in China.

Mercury Marine recently hosted the ninth annual Changzhou seminar in China, an event designed to educate boatbuilders and customers about products, service, business development strategy and how to support OEM boatbuilders in 2016 and beyond.

Nearly 30 OEM boatbuilders took part in the two-day event. which was supported by one of Mercury’s largest Asian dealers, Changzhou Hongwei.

One of the event’s main goals was to strategize about how to grow the overall commercial market during the next few years.

“Communicating our business plan and introducing new products is a great way to help our customers better understand the Mercury strategy and give them the tools they need to sell product,” Mercury Marine general manager of Asia Pacific Bill McEathron said in a statement. “It’s no secret that the commercial market overall is down in China right now and we will work together with our boatbuilder partners and dealers to get a better understand of the business landscape and work together to increase share.”

Some of the products introduced during the seminar were the 350-hp Verado and 400R outboard engines and the commercial Sea Pro line of 75- to 115-hp outboard engines, which are designed for the commercial market.

Attwood, one of Mercury Marine’s parts-and-accessories companies, also presented its business goals and products at the seminar.


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