For the fourth consecutive year, Mercury Marine Europe organized and hosted its annual "Mercury Days" — a two-day event designed to promote the brand to a European audience.
Close to 2,000 people showed up for the event in the Netherlands, testing upwards of 50 boats powered by engines as small as a 3.5-hp outboard and as large as twin 400-hp Verados, and even a few larger racing engines.
The boats ranged from a 2.5-meter dinghy to a 43-foot Bernico Leverage. The event was the largest but just one of many "Mercury Days" events around Europe.
"Mercury Days is quickly becoming one of our signature events in Europe,” Mercury Marine Europe, Middle East and Africa president Mike Shedivy said in a statement. "This year we were in Tolkamer, which is on the border of the Netherlands and Germany. It allowed us to entertain boaters from different countries and engage in great conversation about the Mercury brand."
On the second day of the event, Mercury invited a group of children from Zorgboerderij Lemeleveld, a camp that works with children with learning difficulties and behavioral problems, to experience an afternoon on the water.
Together with local dealers and support from The Fishing Dutchmen, an organization that helps get children and adults on the water, Mercury offered boat rides, fishing instruction and lunch for the group. As one young boy said, "You know that today was the best day of my life and this is a day I will never forget."
"To see the smiles on the kids' faces and hearing them talk about their day was amazing,” said Hans Roelants, Mercury Marine director, Benelux and Germany. "The Fishing Dutchmen do a great job of providing opportunities to kids and adults that don't get opportunities to go fishing, and we were just happy to provide them the boats and engines to make their day more enjoyable."
At least 20 boat brands were present at Mercury Days, including Lund, Bernico, Bayliner, Hellwig and Harris.
Mercury is already looking at dates and locations for 2016.