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Mercury Marine honored for brand presence in China

Mercury Marine was honored with the Best Brand Penetration Award at the recent China International Boat Show in Shanghai.

Mercury Marine was honored with the Best Brand Penetration Award at the recent China International Boat Show in Shanghai.

The Asian Marine & Boating Awards are judged by marine executives and members of the media from Asia and Australia.

"The brand presence of Mercury is getting stronger and stronger in China,” a representative of the awards said in a statement. “If you are in the marine industry or a boat owner, you must know Mercury."

"Mercury continues to increase brand recognition and awareness globally with product innovation and a commitment to our customers," Mercury Marine chief marketing officer Michelle Dauchy said. "Mercury is committed to growing its global brand and we are thrilled that the panel of judges in Shanghai selected Mercury for this prestigious award."

"The Mercury brand continues to grow in Asia and that's due in large part to our product leadership and commitment to our customers," Mercury Marine Asia general manager Bill McEathron said. "We are honored to win this award and thank the Asian Marine & Boating Awards panel for selecting us."

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