Mercury Marine iPad app wins award

The Mercury Marine Product Knowledge App won an award for “Excellence in the Mobile Apps for Business” category.
Author:
Updated:
Original:

The Mercury Marine Product Knowledge App, designed by Jester Communications, won an award for “Excellence in the Mobile Apps for Business” category from The Academy of Interactive and Visual Arts based in New York.

Jester received the award for designing the interactive iPad app with Mercury Marine global product training manager Robin Senger. The app launched in the spring of 2014.

"Our strategic development of the Product Knowledge App with Jester Communications affords Mercury the opportunity to activate our sales force in a digital, mobile-friendly way,” Mercury Marine vice president of North/Central America and Asia-Pacific Randy Caruana said in a statement. “This powerful app fulfills the dual purpose of educating our field staff and dealers' sales teams and helping those same dealers sell more engines.”

The app’s features include a price estimator.

“It’s the right app at the right time,” Senger said, referring to informed consumers who rely on mobile shopping to research and make purchase decisions before they talk to a salesperson.

“It’s yet another way to keep the product in front of the consumer,” he said.

Related

PressureMate Introduces On-Board Pressure Washer

The 12-volt system has a patent-pending plunger design that produces 600 psi of pressure.

ABYC Introduces Entry-Level Certification

The Marine Service Technology program now includes a year-end exam to help launch students into marine-industry careers.

IBEX Calls for Innovation Award Entries

The NMMA-managed program is accepting new-product submissions through Aug. 13.

Pocket Yacht Opens in N.C.

The Cutwater and Ranger Tugs dealer opened in New Bern, its third East Coast location.

Trawlerfest Scheduled for Newport

Passagemaker magazine’s signature event runs Aug. 24-28 at Newport Shipyard in Rhode Island.

Our Most Critical Federal Program Needs Your Support

The Sport Fish Restoration and Boating Trust Fund is up for renewal. Ask Congress to support its reauthorization.

KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.