The Mercury Marine Product Knowledge App, designed by Jester Communications, won an award for “Excellence in the Mobile Apps for Business” category from The Academy of Interactive and Visual Arts based in New York.
Jester received the award for designing the interactive iPad app with Mercury Marine global product training manager Robin Senger. The app launched in the spring of 2014.
"Our strategic development of the Product Knowledge App with Jester Communications affords Mercury the opportunity to activate our sales force in a digital, mobile-friendly way,” Mercury Marine vice president of North/Central America and Asia-Pacific Randy Caruana said in a statement. “This powerful app fulfills the dual purpose of educating our field staff and dealers' sales teams and helping those same dealers sell more engines.”
The app’s features include a price estimator.
“It’s the right app at the right time,” Senger said, referring to informed consumers who rely on mobile shopping to research and make purchase decisions before they talk to a salesperson.
“It’s yet another way to keep the product in front of the consumer,” he said.