Skip to main content

Mercury Marine names chief marketing officer

Mercury Marine added Michelle Dauchy as chief marketing officer.

Mercury Marine added Michelle Dauchy as chief marketing officer.

mercury0811

Dauchy has nearly two decades of global marketing experience with S.C. Johnson, managing brands and P&Ls in more than 15 business segments across 80 countries.

She has experience using consumer insights to deliver strong brand and product innovation to the global marketplace. Prior to S.C Johnson, Dauchy held senior leadership positions at Bankers Trust Co. and Chemical Bank in New York.

“Michelle’s global experience and vast expertise in consumer marketing made her the ideal candidate for this position,” Mercury Marine president John Pfeifer said in a statement. “We are looking forward to having Michelle integrated into all aspects of the global business and provide leadership to our strong global marketing team.”

“Mercury Marine is an iconic brand in the marine industry, and the opportunity to lead its marketing department is very exciting,” Dauchy said. “I have already had the opportunity to experience what makes Mercury so unique and look forward to applying my expertise to help grow the Mercury Marine global brand.”

Dauchy has a bachelor’s degree in economics from Dartmouth College and an MBA in marketing from Northwestern University’s Kellogg Graduate School of Management.

Related

1_RIGHWHALES

Industry Pushes Back Against Speed Restrictions

A NOAA Fisheries proposal would restrict boats 35 feet and larger to a 10-knot speed limit along the East Coast to protect right whales from vessel strikes.

4_MAGONIS

Magonis Opens Connecticut Office

The Spain-based, electric-boat builder offers an 18-footer that’s available with motors from Torqeedo and Mag Power.

01_YOUTH.FISHING

Bill Seeks to Increase Youth Fishing

The bipartisan Coastal Fishing Program Act of 2022 would ease barriers to accessing the outdoors in underserved communities.

Norm

Fall Is in Full Swing

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.

3_MANUFACTURER.CONFIDENCE

Manufacturer Confidence Drops

Still, U.S. builders remain largely optimistic despite ongoing constraints with the supply chain and workforce, as well as yesterday’s interest rate hike.

1_TEMO.DEFENDER

Defender Adds TEMO Electric Boat Motor

Defender Industries is the official U.S. dealer for the French company’s lightweight, portable electric motors.

2_TWIN.DISC.BELGIUM

Twin Disc Sells Belgium Facility

The transmission manufacturer is still using the facility in a leaseback transaction as it looks to reduce costs.