Mercury Marine names new regional president

Mercury Marine said Marty Bass was appointed president of Mercury Marine in Europe, the Middle East and Asia.
Author:
Updated:
Original:

Mercury Marine said Marty Bass was appointed president of Mercury Marine in Europe, the Middle East and Asia.

Bass, previously vice president of Mercury's product category management group based at the company’s headquarters in Fond du Lac, Wis., succeeds Mike Shedivy, who has led EMEA Mercury Marine since 2013.

Shedivy will join Brunswick’s life fitness unit as vice president of its global commercial category management and product development.

"Marty's intimate knowledge of our strategy, product plans and technology make him an ideal choice to continue the strong momentum Mercury has in the EMEA region," Mercury president John Pfeifer said in a statement. "He has worked closely with our EMEA team over the years to help design and launch products critical to our strategy in these important markets and will continue to drive engine, part and accessory growth for our business."

"After collaborating with the EMEA team in my former role, I'm eager to work more closely with them and our dealers and distributors as we continue to extend our leadership in engines and the parts and accessories business in this vital region," Bass said.

Bass, who joined Mercury Marine in 2006, has a bachelor's degree in electrical engineering from the University of Illinois; a master’s degree in mechanical engineering from the U.S. Naval Academy’s postgraduate school; and an MBA from Northwestern University’s Kellogg School of Management.

Related

MRAA Board Contributes to BoatPAC

Every board member contributed to the non-partisan political action committee, which works with congressional members who recognize the importance of boating.

Educator Training Conference Agenda Announced

The ABYC Foundation’s virtual conference is scheduled for July 20-22, with speakers covering a host of topics around creating the future workforce.

RIMTA Awarded $30K Grant

The financial support will go toward its fiberglass boat recycling pilot project.

Sandy Hook Yacht Sales adds Intrepid

The dealership and brokerage firm has six locations in New Jersey and Florida.

Everglades Expands Executive Team

The Edgewater, Fla.-based manufacturer adds positions in finance, sales and marketing and operations.

Heed Caution While Refueling

Ethanol can be back in a big way, and insufficent labeling at the pumps could lead to problems for your marine powerplant. And the MRAA’s voices support for the 30 by 30 initaitive.

Training the Next Generation

Crest Pontoons will donate a complete boat and trailer to a local high school’s raffle to raise money for its vocational programs.

An “Above Average” Hurricane Season

BoatUS wants to help boaters get ready for the 2021 Atlantic hurricane season, which begins June 1.