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Mercury Marine names new regional president

Mercury Marine said Marty Bass was appointed president of Mercury Marine in Europe, the Middle East and Asia.

Mercury Marine said Marty Bass was appointed president of Mercury Marine in Europe, the Middle East and Asia.

Bass, previously vice president of Mercury's product category management group based at the company’s headquarters in Fond du Lac, Wis., succeeds Mike Shedivy, who has led EMEA Mercury Marine since 2013.

Shedivy will join Brunswick’s life fitness unit as vice president of its global commercial category management and product development.

"Marty's intimate knowledge of our strategy, product plans and technology make him an ideal choice to continue the strong momentum Mercury has in the EMEA region," Mercury president John Pfeifer said in a statement. "He has worked closely with our EMEA team over the years to help design and launch products critical to our strategy in these important markets and will continue to drive engine, part and accessory growth for our business."

"After collaborating with the EMEA team in my former role, I'm eager to work more closely with them and our dealers and distributors as we continue to extend our leadership in engines and the parts and accessories business in this vital region," Bass said.

Bass, who joined Mercury Marine in 2006, has a bachelor's degree in electrical engineering from the University of Illinois; a master’s degree in mechanical engineering from the U.S. Naval Academy’s postgraduate school; and an MBA from Northwestern University’s Kellogg School of Management.

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