Mercury Marine recently redesigned its consumer website with easier navigation and updated product information.
"The redesign took our website from good to great," Mercury Marine vice president of marketing Mike Shedivy said in a statement. "It showcases our continuous commitment to not only improve our world-renowned products, but also to improve the way we communicate with our dealers and consumers and help them access vital information that demonstrates why Mercury Marine's products are the best in the industry."
Users will find the new site easy to navigate, thanks to a mega-dropdown menu that gives one-click access to virtually every Mercury Marine product family and service.
Product specifications and engine test data are now in the same location for convenient navigation. Engine tests, historically one of the most-visited destinations of mercurymarine.com, are also linked on the home page for easy access.
Besides selecting an outboard or sterndrive of their choice, visitors soon will be able to view products - such as gauges and controls - that complement the engine.
The site also utilizes shareable video content to further enhance the interactive experience. Fans can access Mercury Marine's new Facebook and Twitter pages through links on the home page.
Additional site updates are scheduled throughout the summer.