Mercury Marine renews deal with Southern Kingfish Association

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Mercury Marine and the Southern Kingfish Association renewed their partnership for 2014.

Anticipating increased energy and success from the new Southern Kingfish Association, Mercury renewed its title sponsorship of the Mercury Tournament Trail with the 23-year-old Kingfish Tournament Trail.

“The new SKA is thrilled to have Mercury officially on board.” Southern Kingfish Association operations director Jim Butler said in a statement. “This partnership solidifies their history as the primary supporter of this longstanding tournament trail. We’re really looking forward to a great season with Mercury as our No. 1 partner.”

“Mercury is excited to enter this renewed agreement with the Southern Kingfish Association and we anticipate great things in this year and in the future,” Mercury president of global sales and marketing Kevin Grodzki said.

With 37 tournaments remaining in 2014, the Southern Kingfish Association said anglers can anticipate a stronger presence from the motor manufacturer/brand. Mercury powers and services a majority of Southern Kingfish Association anglers.

Future ventures include new prize structures, divisional championships and product promotions.