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Mercury Marine signs sponsorship deal with FLW

Fishing League Worldwide said it has a sponsorship agreement with Mercury Marine across all of the tournament fishing organization’s circuits.

The Fond du Lac, Wis.-based marine propulsion manufacturer, a division of Brunswick Corp., will be one of two official outboard-engine sponsors this year.

Financial terms of the agreement were not disclosed.

Mercury will receive prominent exposure and on-site activation at all FLW-sanctioned bass fishing tournaments and outdoor expos, including interactive booth space and products at designated events.

Mercury products will be highlighted across FLW's multiple media platforms, including FLWFishing.com, FLW social media outlets, FLW Bass Fishing magazine and the Emmy-nominated "FLW" TV show. Mercury also will be the presenting sponsor for three events during the 2018 tournament season.

FLW also will administer a contingency reward program to top-performing Mercury-sponsored anglers in FLW events. Complete details about the Mercury Marine contingency program will be posted at FLWFishing.com.

"Mercury Marine and FLW have enjoyed a long and successful relationship and we are excited to continue that partnership in 2018," Michelle Dauchy, Mercury Marine chief marketing officer, said in a statement. "Mercury continues to power the world's best anglers on tour, and we are excited for the upcoming season."

"FLW is pleased to announce our continued partnership with Mercury Marine," FLW president of marketing Trish Blake said. "The relationship reinforces the commitment of both companies to the sport of professional bass fishing. Our tournaments and expos offer the perfect showcase to display the efficient, high-quality outboard engines that Mercury is known for to the passionate and engaged FLW fans, anglers and consumers."

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