Skip to main content

Mercury Marine to offer ‘electrical backbone’ for OEMs

Power Products not only designs the electrical systems for boats, it can also spec them and create the electrical backbone for models so OEMs don’t have to.

Power Products not only designs the electrical systems for boats, it can also spec them and create the electrical backbone for models so OEMs don’t have to.

With the purchase of Power Products, Brunswick-owned Mercury Marine will be able to provide an electrical backbone for manufacturers and customers to ensure that systems and components function seamlessly together.

It has long been a challenge for the boating and RV industries to make electrical components work smoothly together, and until recently there has been no service to help OEMs integrate the systems.

A new division of Power Products, Power Products Integrated Services, is helping out in that regard.

“We have a good core electrical product, and we’re able to ensure all the parts and systems work well together,” Mercury Marine president of global marine parts and accessories Chris Drees told Trade Only Today. “If you’re a builder, it’s much easier to install a system that we can help design and spec for them, that they have confidence will work together well.”

The idea is to make the components communicate with one another, Drees said.

Builders doing integration on their own need technical engineers, and that’s not always possible, he said. “Some builders might have one or two technical engineers on the electrical side — some don’t have any,” he said. “That’s why providing this type of service will really help out as it pertains to the workforce shortage. I think that’s the key, to get it right up front. It prevents a lot of issues down the line.”

It’s important to have the engineering work done up front when models are being designed to avoid glitches that tend to upset boat owners, who are used to a more seamless automotive experience, Drees said.

“I think that’s why it’s so important to have a lot of the engineering and this work done up front when the models are being designed,” Drees said. “Getting in on the ground floor is so essential, so we design the system to work upfront rather than try to fix the issues down the line. When you mention workforce shortages, this is a perfect example where you can consolidate some of the technical electrical resources in one group, so every builder doesn’t have to duplicate that resource.”

“And from our end, we’re making the experience easier for the customer, and we’re making the boatbuilding experience easier for our OEM customers as well,” Drees said.

The service will be provided regardless of the propulsion OEMs use, whether it be Mercury, Yamaha, Suzuki, Honda, BRP or another brand of engine, Drees said.

Brunswick announced June 29 it was acquiring Power Products’ marine and mobile businesses for $910 million.

Power Products brands comprise Ancor, BEP, Blue Sea Systems, CZone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries and ProMariner.

Power Products’ global and marine divisions provide branded electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty-vehicle markets.

“You hear where people want to take the hassle out of boating — that’s similar to creating a boating experience where everything is designed to work together,” said Drees. “When we can get that done I believe we’ll be able to keep more of those first-time buyers. This puts us one step closer to allowing that to happen, and that’s why this acquisition is so exciting to us.”

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .