Mercury Marine wins new-product design award


Mercury Marine’s newest Electronic Remote Control was chosen as a 2013 Good Design award winner for new-product design.

The award came from the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.

Mercury said Good Design, created in 1950, is the oldest and most prestigious design award program to recognize new consumer products designed and made in Europe, Asia, Africa, North America and South America.

“The electronic remote control is the key consumer touch point for some of Mercury's most sophisticated propulsion systems,” Mercury Marine vice president of product development, engineering and racing David Foulkes said in a statement. “And it is vital that it is robust, intuitive and visually appealing. I’m delighted that this Mercury product has been recognized for its design excellence with such a prestigious award against competition, not just from within the marine industry but across all industries.”

Mercury said the ERC is the control center for the company’s Digital Throttle & Shift, which eliminates the need for mechanical cables used for throttle and shifting while delivering instantaneous throttle response and smooth, quiet shifting, even in high-horsepower engines.

From the Electronic Remote Control a boater can trim multiple engines, control the brightness of helm station lighting, and reduce control sensitivity by 50 percent for improved maneuverability and easier docking and control for as many as four engines with a single lever via its single-lever mode.

Mercury commissioned the ERC design from BMW Group DesignworksUSA. It is manufactured by Mercury, a division of Brunswick Corp., in Fond du Lac, Wis.

More than 700 new products and graphic designs were selected from 38 countries in 30 categories.


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