Skip to main content

Mercury partners with wireless technology company

Mercury Marine has teamed with Fell Marine, a Norwegian and U.S.-based marine wireless technology company, to co-develop Mercury-exclusive wireless and IOT connected products that will integrate with Mercury’s SmartCraft suite of digital technology.

“The cornerstone of Fell’s technology is our proprietary WiMEA wireless protocol that provides an extremely reliable, secure and robust connection for critical data, while at the same time providing for connectivity with Bluetooth-enabled apps and devices so boaters can easily communicate with their vessel,” said Christian Frost, CEO of Fell Marine, in a statement.

Working prototypes of conceptual co-developed products were demonstrated on the water at the Miami International Boat Show and in the company’s main display in the engine tent.

The critical component in the partnership is Fell Marin’s WiMea system. The wireless protocol data system is tailored for the marine environment and is built around low-power wireless and loT technology with wireless algorithms. WiMEA offers encryption security and incorporates advanced support for integration with other CANBus standards like SmartCraft and NMEA2000.

“Boaters today expect their vessels to offer the same level of connectivity and performance that they see on their cars,” said Mercury Marine vice president of global category management. “The partnership with Fell will accelerate our product plans and provide us with the wireless technology that is designed specifically for the demanding marine environment.”

Related

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.

1_WINTRON copy

Wintron Announces Virtual Show

The electronics distributor will hold its distributor show Nov. 2-9, allowing dealers to interact with sales representatives via phone, email or online chat.

AdobeStock_131758074

Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.

1_YANMAR

Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.