VIDEO: Mercury Racing and Cigarette promote partnership

Mercury Marine and Cigarette Racing say they are continuing to grow their long-standing relationship.
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Mercury Marine and Cigarette Racing say they are continuing to grow their long-standing relationship.

The companies recently showcased their partnership during a media event in New York and at the February launch of the Cigarette Racing Team’s 41-foot SD GT3, which the Mercedes-AMG GT3 race car inspired.

“I genuinely believe it’s the best thing in the world for the consumer,” Cigarette president Skip Braver said in a video, which you can see here:

“The relationship with Cigarette and Mercury Marine started from the first day I owned the company,” Braver said. “When I came into this business I wanted to have somebody that was a reliable partner, and Mercury is that partner.”

“Our partnership with Skip and the Cigarette team continues to grow, and we are very proud to be the exclusive power supplier for the Cigarette team,” Mercury Racing general manager Erik Christansen said in a statement. “Skip and I always talk about how the combination of power in the boat and loyalty between the two companies has really paid off through the years.”

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