Skip to main content

MIAMI: SureShade touts its growth in show displays

MIAMI BEACH — SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, was featured on 11 boat models at the Miami International Boat Show.

SureShade said the number of boats on display demonstrates continued growth and momentum in boat manufacturer adoption and consumer demand for SureShade factory-install retractable shade options.

Surpassing the nine boat models at the 2012 Fort Lauderdale International Boat Show, the Miami show sets a new milestone for SureShade in terms of the number of boat models showcasing its retractable sunshades as factory-install options at one event. Featured boats cover nearly every segment in boating, with models ranging from center console fishing boats to express cruisers and megayachts.

SureShade said it was proud to be showcased on three all-new boat models that debuted at the show. SureShade will be offered on a fourth Boston Whaler model, with the all-new 350 Outrage, a second Grady-White model with its all-new Freedom 375 and on its first Chris-Craft model with the debut of the all-new Corsair 36 Hardtop.

The full list of featured boat models at the Miami show includes:

• Boston Whaler 350 Outrage

• Chris Craft 36 Corsair Hardtop

• Grady-White Freedom 375

• Boston Whaler 370 Outrage

• Boston Whaler 315 Conquest

• Boston Whaler 285 Conquest

• Cheoy Lee 76 Express

• Cruisers Yachts 45 Cantius

• Delta Powerboats 54 IPS

• Grady-White Freedom 335

• Sea Ray 510 Sundancer

Boat models featuring the SureShade ATF automated tele-frame shades include the 350 Outrage, 370 Outrage, 36 Corsair, Freedom 375, Freedom 335, 45 Cantius, 510 Sundancer and Delta 54 IPS. The 285 and 315 Conquests featured the SureShade MTF manual tele-frame shade and the Cheoy Lee 76 Express highlighted the SureShade M3 automated shade for megayachts.

“SureShade’s presence at Miami has experienced extraordinary growth in just a few short years … evolving from industry newcomer on one boat model in 2009 to a must-have shade option featured on 11 leading boat models at the 2013 Miami International Boat Show,” SureShade business leader and co-founder Dana Russikoff said in a statement.

“This year’s debut of three more all-new models offering our shade as a factory option demonstrates SureShade’s continued momentum with boatbuilders and the industry’s commitment to choosing our innovative sunshade systems for an enhanced boating experience.”

Click here for the full release.



Limestone Secures Financing for Expansion

The company said the $6 million in credit will be used to improve its Tennessee manufacturing facility and buy new equipment.


Mastry Marine Names Repower Center

St. Augustine, Fla.-based McKenzie Marine is the engine distributor’s latest designated Suzuki Repower Center.


Vanderbilt Ships First Pontoon

The company said the 700T Series was the first model shipped from its new Fort Wayne, Ind., factory and was delivered to The Marina in Angola, Ind.


NMMA Celebrates CHIPS Act

The legislation aims to return semiconductor manufacturing to the U.S. and allows businesses to deduct R&D costs in the same year they are incurred.


Cox Marine Hires Sales and Support Staff

The diesel outboard builder this week brought aboard a new regional sales director, regional sales manager and an aftersales manager.


Boating Interests Lose Wind Farm Battle

The Ohio Supreme Court has ruled that a proposed wind farm off the Cleveland, Oh., waterfront meets planning requirements.


July Inflation Data Lags June

Consumer Price Index results may indicate that inflation has peaked, and Producer Price Index data was below market expectations.


Yamaha Posts Higher Sales, Profit

The company’s first half 2022 net sales increased to $1.93 billion, and segment income rose to $330 million.