MIAMI - Yamaha Motor Co. and AB Volvo Penta Thursday announced a strategic alliance designed to utilize each company's strengths to make both stronger.
The announcement was made at the Miami International Boat Show and builds on the announcement in December that Volvo Penta and Yamaha signed a technical agreement for the joint development of boat control systems for outboard boats.
Click play to watch Moore and Speciale talk about the new alliance. Mobile users can click here.
Company officials said a joint task force has been created and will meet for the first time next week to begin planning programs and products. The task force will be open to ideas that could range from new technology to more training opportunities.
"We've been given the green light to work at it and see where it will go," said Clint Moore, president and CEO of Volvo Penta of the Americas.
"We're excited about the relationship we're building," added Ben Speciale, Yamaha Marine Group president. "The potential of this is extremely powerful."