MTU created a new Web site dedicated to the hundreds of thousands of Detroit Diesel 2-cycle engines still in operation.
With the new 2-cycle microsite, www.2-cycle.mtu-online.com, MTU hopes to both educate customers and give them a forum for sharing their stories. The Web site is organized into four sections:
- The About section provides company facts, a company profile and historical information that details the relationship between Detroit Diesel and MTU and how the Detroit Diesel 2-cycle product line is now fully supported by MTU.
- The Products section includes information about 2-cycle parts, engines, maintenance products and service tips. It also showcases current promotions.
- The Stories section features real-world articles about Detroit Diesel 2-cycle customers and their varied applications. Customers are encouraged to submit their own recollections and story ideas about their engines.
- The Contact section provides contact information for MTU's distributor organization and gives customers the opportunity to sign up for future e-mail updates and promotions.
"It's our intention to post all the 2-cycle information our customers could possibly need right here," said Peter Knoop, marketing manager for MTU, in a statement. "We want it to be engaging but, even more importantly, we want it to be a means of connecting customers with genuine Detroit Diesel 2-cycle parts, maintenance products, service and advice that is available only through our authorized distributors."