Navico develops, makes and distributes marine electronics for the recreational market and is the parent company of the Lowrance, Simrad Yachting and B&G brands.
Navico brand will be the sole marine electronics suite across both model lines.
ANGLR, Lowrance and Abu Garcia collaborate on a virtual fishing rod that connects with the boat’s plotter and fishfinder.
MLF anglers will use the new Ghost trolling motor.
Lumishore’s LED lighting can now be controlled through Simrad and B&G displays.
Navico says its new ID display not only integrates all on-board functions into a single display, but its easy-use modes make running a boat similar to driving a car.
E-TEC G2 engine information is displayed on plotter screens.
Jamie Elgie will also serve as senior vice president, responsible for the company’s four brands.
Navico CEO: Expect a more car-like experience on boats.