Navico (Lowrance, Simrad, B&G)
Navico develops, makes and distributes marine electronics for the recreational market and is the parent company of the Lowrance, Simrad Yachting and B&G brands.
A Glimpse Into the Future
Navico unveils Simrad’s NSX series that could be a game-changer
Sustainability at Navico
The electronics giant recently shifted to 100 percent recyclable packaging and appointed its first chief sustainability officer.
Navico Appoints Chief Sustainability Officer
Tara Norton’s areas of expertise include sustainable procurement, supply chain traceability and transparency, supplier engagement and climate change.
Ensuring Gamefish Stability
Simrad’s support of Gray FishTag Research helps promote the importance of sustainable oceans and fisheries.
Navico Tapped as UMMA Preferred Supplier
The network of more than 60 boatbuilders will partner with the electronics giant.
Lowrance Unveils New Sonar and Fishfinder Series
The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.
Lowrance Unveils New Ghost Trolling Motors
The new trolling motors can be used on boats with higher bows.
Navico Names New Executives
The company is responding in part to a surge in sales this summer.
Simrad Yachting Inks Deal with Chaparral and Robalo
Navico brand will be the sole marine electronics suite across both model lines.
A rod that records where and when you caught that fish
ANGLR, Lowrance and Abu Garcia collaborate on a virtual fishing rod that connects with the boat’s plotter and fishfinder.
MotorGuide and Lowrance extend partnership
The two companies will collaborate on sonar compatibility and chart plotter integration.
Lowrance named official trolling motor sponsor of Major League Fishing
MLF anglers will use the new Ghost trolling motor.
Navico names Knut Frostad president/CEO
Frostad replaces Leif Ottosson.
A new race for trolling motors?
Minn Kota and Motorguide will now have competition from Lowrance and Garmin.
Darrell J. Lowrance dies
The founder of the Lowrance electronics brand was known for many industry firsts.
Lumishore partners with Simrad on lighting controls
Lumishore’s LED lighting can now be controlled through Simrad and B&G displays.
Honorable Mention: Navico
Launching a new product every 20 days takes foresight, resources and knowledge of boaters.
Finally, a real automotive experience on the water?
Navico says its new ID display not only integrates all on-board functions into a single display, but its easy-use modes make running a boat similar to driving a car.
Evinrude integrates engine data into Lowrance and Simrad units
E-TEC G2 engine information is displayed on plotter screens.
Navico introduces new customer portal
Navico, the parent company of Lowrance, Simrad, B&G and C-Map, has launched a new customer portal.
Navico names new Chief Operating Officer for its Americas division
Jamie Elgie will also serve as senior vice president, responsible for the company’s four brands.
Navico to accelerate integration of boat functions with C-MAP merger
Navico CEO: Expect a more car-like experience on boats.
B&G introduces wireless wind sensors
The sensors are intended for use aboard cruising and club-racing sailboats.