Navico (Lowrance, Simrad, B&G)

Tara Norton’s areas of expertise include sustainable procurement, supply chain traceability and transparency, supplier engagement and climate change.

Simrad’s support of Gray FishTag Research helps promote the importance of sustainable oceans and fisheries.

The network of more than 60 boatbuilders will partner with the electronics giant.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.

The new trolling motors can be used on boats with higher bows.

The company is responding in part to a surge in sales this summer.

Navico brand will be the sole marine electronics suite across both model lines.

ANGLR, Lowrance and Abu Garcia collaborate on a virtual fishing rod that connects with the boat’s plotter and fishfinder.

The two companies will collaborate on sonar compatibility and chart plotter integration.

Frostad replaces Leif Ottosson.

Minn Kota and Motorguide will now have competition from Lowrance and Garmin.

The founder of the Lowrance electronics brand was known for many industry firsts.

Lumishore’s LED lighting can now be controlled through Simrad and B&G displays.

MarineMax, Navico, World Cat and Navigare all make appointments.

Launching a new product every 20 days takes foresight, resources and knowledge of boaters.

Navico says its new ID display not only integrates all on-board functions into a single display, but its easy-use modes make running a boat similar to driving a car.

E-TEC G2 engine information is displayed on plotter screens.

Jamie Elgie will also serve as senior vice president, responsible for the company’s four brands.

Navico CEO: Expect a more car-like experience on boats.

The sensors are intended for use aboard cruising and club-racing sailboats.

Navico and C-Map plan to become the world’s largest marine electronics “ecosystem.”

Simrad’s new V3100 Class B AIS was developed to meet the needs of light commercial vessels and workboats operating in high-traffic area.