A rod that records where and when you caught that fish
ANGLR, Lowrance and Abu Garcia collaborate on a virtual fishing rod that connects with the boat’s plotter and fishfinder.
Navico (Lowrance, Simrad, B&G)
Navico develops, makes and distributes marine electronics for the recreational market and is the parent company of the Lowrance, Simrad Yachting and B&G brands.
MotorGuide and Lowrance extend partnership
The two companies will collaborate on sonar compatibility and chart plotter integration.
Lowrance named official trolling motor sponsor of Major League Fishing
MLF anglers will use the new Ghost trolling motor.
Navico names Knut Frostad president/CEO
Frostad replaces Leif Ottosson.
A new race for trolling motors?
Minn Kota and Motorguide will now have competition from Lowrance and Garmin.
Darrell J. Lowrance dies
The founder of the Lowrance electronics brand was known for many industry firsts.
Lumishore partners with Simrad on lighting controls
Lumishore’s LED lighting can now be controlled through Simrad and B&G displays.
Honorable Mention: Navico
Launching a new product every 20 days takes foresight, resources and knowledge of boaters.
Finally, a real automotive experience on the water?
Navico says its new ID display not only integrates all on-board functions into a single display, but its easy-use modes make running a boat similar to driving a car.
Evinrude integrates engine data into Lowrance and Simrad units
E-TEC G2 engine information is displayed on plotter screens.
Navico introduces new customer portal
Navico, the parent company of Lowrance, Simrad, B&G and C-Map, has launched a new customer portal.
Navico names new Chief Operating Officer for its Americas division
Jamie Elgie will also serve as senior vice president, responsible for the company’s four brands.
Navico to accelerate integration of boat functions with C-MAP merger
Navico CEO: Expect a more car-like experience on boats.
B&G introduces wireless wind sensors
The sensors are intended for use aboard cruising and club-racing sailboats.
Navico and C-Map merge
Navico and C-Map plan to become the world’s largest marine electronics “ecosystem.”
Simrad expands AIS portfolio
Simrad’s new V3100 Class B AIS was developed to meet the needs of light commercial vessels and workboats operating in high-traffic area.
Navico names manager
Navico has appointed Steve Rae to country manager for Canada.
B&G releases new software for Zeus and Vulcan plotters
B&G has developed a software update for Zeus, Zeus, Zeus Glass Helm and Vulcan series displays. The new software includes features such as Advanced WindPlot, Device Registration and C-Map charting improvements.
Lowrance introduces software updates
Lowrance released a new software update for HDS Carbon, HDS Gen3 and Elite-Ti displays that includes sonar enhancements, new automatic routing functionality and improvements for C-MAP charting.
B&G launches chartplotter for large sailboats and superyachts
Sailing navigation and instrument company B&G has introduced the Zeus3 Glass Helm series chartplotter for blue-water sailing, multihulls and superyachts.
Navico and Garmin settle patent dispute
Garmin and Navico have settled a dispute regarding DownScan sonar and auto guidance patents that has been playing out in the courts and federal agencies for three years.
Navico acquires Yacht Defined Sweden and invests in boat designer
Navico said it has acquired navigation systems developer Yacht Defined Sweden AB and has invested in HOC Yachts AB, a start-up, high-tech custom boat designer that will be used to showcase Navico and Yacht Defined’s developments in marine electronics, digital switching, boat integration and connectivity.
Simrad introduces new navigation system
Simrad Yachting has unveiled the NSO evo3 navigation system, an integrated display for larger cruising and sportfishing boats.