Navico acquires Yacht Defined Sweden and invests in boat designer - Trade Only Today

Navico acquires Yacht Defined Sweden and invests in boat designer

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Navico said it has acquired navigation systems developer Yacht Defined Sweden AB and has invested in HOC Yachts AB, a start-up, high-tech custom boat designer that will be used to showcase Navico and Yacht Defined’s developments in marine electronics, digital switching, boat integration and connectivity.

“We are pleased to welcome Yacht Defined and HOC Yachts to the Navico family,” Navico CEO Leif Ottosson said in a statement. “Both of these companies are leading the system integration revolution with dedication to pervasive vessel connectivity and communication technologies, and ushering in a new age of unparalleled user experience. We look forward to merging their combined know-how with our Naviop digital control and monitoring systems, across our Lowrance, Simrad and B&G product offerings, to bring exciting new solutions to all aspects of the marine electronics marketplace.”

Navico said Yacht Defined, which was established in 2016, offers boaters an intuitive user interface for driving, living aboard and owning a boat. Acting as a central technology hub, the platform provides deep system integration that delivers navigation display data optimization, remote control of onboard systems and entertainment and vessel-wide, over-the-air system updates.

Navico said the Yacht Defined system has been developed to make boating as intuitive as driving a car. It’s also one of the first systems developed specifically with the boatbuilder channel in mind, eliminating many of the compromises required when creating products for other sales channels.

“We look forward to fully starting commercialization and collaboration efforts with Navico to continue developing new solutions for boaters,” said Vilhelm Djurberg, co-founder and CEO of HOC Yachts.

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