Navico announces personnel moves


Marine electronics manufacturer Navico, the parent company to the Lowrance, Simrad and B&G brands, announced changes at a number of positions in its global and Americas marketing teams.

Jim Deheer will continue as global brand director for B&G and has taken on the additional responsibilities for the global brand management of growing the range of professional Simrad products.

Daren Cole was appointed global brand director for Lowrance.

Steve Mosinski joins Navico from Dollar Thrifty Automotive Group as global marketing manager for the digital business division.

In the Americas region, Gordon Sprouse was appointed Americas marketing director.

“We rely on a strong and proactive marketing team to ensure that our brands are positioned correctly and that our products quickly reach their intended audience,” Navico CEO and president Leif Ottosson said in a statement. “Strengthening our global marketing team enables us to continue to develop our consumer focused three-brand strategy and build awareness and understanding of our newly formed Professional and Digital Marine divisions.”

Navico also has added five people to its EMEA marketing team. Simon Conder joins the company as EMEA marketing director from TUI Travel, where he had overall global brand responsibility for Sunsail, as well as U.K. and Ireland marketing responsibilities for the Moorings and Le Boat brands.

Ben Smith is the trade marketing manager, joining the company from Regent Seven Seas Cruises, where he was its European trade marketing manager.

Lucy Nicholson brings experience with Premier Marinas and Camper & Nicholsons to her position as Marcoms and Trade Marketing. Ceri Mitchell brings extensive retail experience to Navico as a trade marketing executive.

Peter Cowell was appointed product marketing executive. At the beginning of this year, Gemma Lemieux was named APAC marketing director.