Navico, parent company of the Lowrance, Simrad, B&G and GoFree brands, appointed Nicolas Quéru to lead its commercial marine division worldwide.
With responsibility for continuing to drive growth for the marine electronics group, Quéru, 35, was promoted to EVP managing director after his role as vice president of commercial marine EMEA. He succeeds Jose Herrero.
Separately, Stephen Davis was appointed Simrad global brand director within Navico’s marketing team. The company said Davis will help develop the Simrad brand in the recreational and commercial markets. He will work alongside the product management teams and regional sales and marketing groups on a worldwide basis.
A French native who lives in Oslo, Norway, Quéru has experience in international business management, including more than eight years in management consulting at Oliver Wyman and Bain & Co., leading assignments in strategic planning, customer loyalty, distribution strategy and sales excellence, Navico said.
“Nicolas has successfully established and developed the EMEA business with a competent team, a clear growth strategy and solid sales momentum,” Navico CEO Leif Ottosson said in a statement.
“We would like to place on record our thanks to Jose for his contribution to the group and wish him well for the future. Nicolas is a worthy successor who will drive the company’s very focused strategy targeting retrofit and new building, predominantly in the light commercial marine sector, where our portfolio of integrated solutions has become highly competitive.”
Navico said Davis will get the chance to use his extensive experience and his interest in sailing and powerboating to help continue building brand awareness for Simrad and its products and navigation solutions. Davis’ most recent position was at American Airlines, where he led global marketing strategy, based in the UK and the United States.