Navico launches new digital brand

Through the cloud-enabled service, boaters have the capability to purchase, download and immediately use charts.

GoFree, a provider of digital content and services that is part of the Navico family of marine electronics brands including Lowrance, Simrad Yachting and B&G, announced the launch today of

Through the cloud-enabled service, boaters have the capability to purchase, download and immediately use charts, as well as receive automatic software-update notifications directly from the home page of a Lowrance, Simrad NS or B&G multifunction display.

The goal is for boaters to spend less time updating their marine electronics, according to the company.

GoFree also provides the ability to link tablets and mobile devices with compatible MFDs for the ultimate mobile control of navigation functions.

“These recent developments in our digital products will change the way boaters use their electronics,” Navico CEO Leif Ottosson said in a statement. “The transition from Insight Store to the GoFree Shop is the just the first stage in our introduction of new functionality that no other marine electronics manufacturer offers. Not only does GoFree Shop offer the most expansive options for connectivity, but allows for infinite growth potential for the future of these devices.”


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