Skip to main content

Navico launches new digital brand

Through the cloud-enabled service, boaters have the capability to purchase, download and immediately use charts.

GoFree, a provider of digital content and services that is part of the Navico family of marine electronics brands including Lowrance, Simrad Yachting and B&G, announced the launch today of GoFreeShop.com.

Through the cloud-enabled service, boaters have the capability to purchase, download and immediately use charts, as well as receive automatic software-update notifications directly from the home page of a Lowrance, Simrad NS or B&G multifunction display.

The goal is for boaters to spend less time updating their marine electronics, according to the company.

GoFree also provides the ability to link tablets and mobile devices with compatible MFDs for the ultimate mobile control of navigation functions.

“These recent developments in our digital products will change the way boaters use their electronics,” Navico CEO Leif Ottosson said in a statement. “The transition from Insight Store to the GoFree Shop is the just the first stage in our introduction of new functionality that no other marine electronics manufacturer offers. Not only does GoFree Shop offer the most expansive options for connectivity, but allows for infinite growth potential for the future of these devices.”

Related

AMI-PRE-CONFERENCE

AMI Hosts Pre-Conference Sessions

The sessions on leadership and marina management, and a tour of a nearby marina and boatyard operation, precede today’s official kickoff of the group’s annual conference.

1_DEALER.OUTLOOK

Boating’s Greatest Thingamabob

The Seattle Boat Show kicks off next week with nearly 300 exhibitors, 800 new boats and the construction of a 100-foot Rube Goldberg boat machine.

1_YEARGIN copy

Business for Good

Companies have a unique platform to make people’s lives better through products and services, how we treat employees and the kind of advocate we are for our industry.

1_PULSE.PING.2

Are You Improving the Service Experience?

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

1_OFF.THE.HOOK.JPG

Off the Hook Yacht Sales Acquires Two Marinas

The company announced that it purchased facilities in Hampstead, N.C., and Georgetown, Md.

1_GILLEN.YS

Gillen Announces Expansion, New Hire

The yacht services company will move into a new, 15,000-square-foot location in West Palm Beach Fla., run by operations manager Tony Matherly.

1_YEARGIN

Business for Good

Companies have a unique platform to make people’s lives better through products and services, how we treat employees and the kind of advocate we are for our industry.

DOMETIC-EARNINGS

Dometic Posts Sales Increase for Q4

Net sales of $596 million were up 11% compared with the previous-year quarter, and profit was reported at $2.6 million.