The United Marine Manufacturers Association named Navico as the preferred electronics supplier for its 61 member boatbuilders.
For the next two years, the Navico brands B&G, C-MAP, Lowrance and Simrad will have preferred status for the coalition.
“We are very excited to partner with the UMMA to provide member companies with the best marine electronics for their brands,” Les Ares, Navico director of boatbuilder and OEM sales, said in a statement.
The UMMA boatbuilder directory is available here.
“We feel that Navico offers the best portfolio of products for our members,” UMMA president Kent Wooldridge said. “We are confident that this will be a beneficial partnership and will ultimately result in the consumer being able to purchase the best boat with the highest-quality components to maximize their time on the water.”