Navico, parent company to Lowrance, Simrad and B&G, announced the launch of its newest brand called GoFree.
Designed to deliver content and services to consumers in the way they expect — from electronics — the GoFree brand can be used with Lowrance, Simrad and B&G multifunction displays, as well as mobile devices.
GoFree products include all existing Insight charts, Insight Genesis personalized mapping service with Social Map community data sharing, BioBase aquatic map Software as a Service, the online GoFree Shop, which offers content from Jeppesen, NV Charts and more, wireless telematics solutions and the GoFree family of mobile apps for iOS and Android products.
The GoFree Shop within the user interface of Lowrance, Simrad and B&G displays will allow users to download and purchase the latest software and maps direction to their displays via Wi-Fi while out on the water.
The GoFree Shop also allows users to run the most up-to-date operating system by providing automatic software update notifications, direct download and installation. Registered Insight Genesis users can upload sonar logs to the Insight Genesis online service directly from an MFD for personal chart creation and social map community data sharing.
Available this January, GoFree Shop for compatible MFDs and navigation systems will require a one-time free software update, a GoFree WiFi-1 wireless gateway with access to a Wi-Fi hotspot or mobile tethered link. GoFree Shop will be available for Lowrance HDS Gen2 Touch, Simrad NSS Evo2, Simrad NSO Evo2 and B&G Zeus2 series displays.
A new GoFree Shop website will be launched to give customers the option to download charts and software from home and will provide access to a large collection of marine maps. Content can be downloaded via memory card or USB flash drive.
“There are significant advancements taking place in the world of data, telematics and cloud computing and we are pleased to be leading this revolution in the marine industry,” Navico CEO Leif Ottosson said in a statement.
“The benefits of similar strides are visible in both the automotive and aviation markets, and with GoFree, Lowrance, Simrad and B&G, will be able to deliver the most user-friendly products, with the most robust content, in the most convenient way.”