Navico, parent company of the Lowrance, Simrad Yachting and B&G brands, was named Cabela’s 2014 Vendor of the Year in the general outdoors category.
Navico was chosen from more than 2,000 vendors in the category, including marine and fishing product manufacturers, for specific measures including directly influencing sales, customer-service goals and other contributing factors.
Navico was recognized for its collaboration, communication and dedication to the Cabela’s organization.
“We are honored to be named Cabela’s Vendor of the Year for the General Outdoors category,” Navico CEO Leif Ottosson said in a statement. “This recognition is a testament to our efforts to establish unparalleled relationships with our trade customers, allowing them to realize greater sales and success, as well as our continued commitment to delivering industry-leading products, services and customer support."
“Cabela’s is pleased to name Navico our Vendor of the Year for the General Outdoors category,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “Navico shares Cabela’s passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our relationship with their company in the future.”