Navionics, a Wareham, Mass., company specializing in electronic charting and navigation data, unveiled its new website.
Navionics is seeking to create a seamless navigation experience among smart phones, GPS chart plotters, PCs or the Web, the company announced.
With this in mind, visitors to the new Navionics website can easily locate product information for traditional GPS chart plotter cartography and popular mobile and PC apps and then conveniently access the Navionics Web store, locate a dealer or go to iTunes.
“As we all know, consumers are bombarded with product specifications at every turn. When updating our website, our goal was to create a simplified user experience while providing the information consumers need when making a purchase decision,” said Don Black, Navionics global SVP of sales, marketing and business development.
Navionics makes chart updates available daily via Freshest Data downloads, which necessitates a simple way to provide details about significant product improvements to consumers. In addition, new programs such as discounted online renewals available since May 21 can be clearly communicated directly on the home page.