New site, tour launched for joystick control technology

Author:
Updated:
Original:

Mercury Marine and Sea Ray Boats, along with their parent company Brunswick Corp., launched a new consumer Web site that provides information on joystick control technology and updates on a nationwide demonstration tour.

JoystickBoatControl.com provides information on Mercury's Axius sterndrive propulsion system and Cummins MerCruiser Diesel's Zeus pod propulsion system - both equipped with joystick functionality - as well as boats that are equipped with Zeus or Axius, such as Sea Ray.

The 2009 Axius to Zeus Joystick Boat Control Tour was set up to show people how easy and enjoyable boating becomes when the intimidation of docking and tight maneuvering is removed. The tour has already made multiple stops in the South and is slated for at least 14 more locations from Missouri to Boston.

The tour will include three special stops specifically for the media in Knoxville, Tenn., New York City and Chicago. JoystickBoatControl.com will report on those events, as well as the weekly location stops, with video, photos and reports on social media sites such as Twitter, Facebook, Flickr and YouTube.

Click here for the full release.

Related

A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.